The global pandemic accelerated the remote working model and career re-appraisal, with over 4.5M U.S. small business applications being filed in 2020 alone. For many would-be entrepreneurs, they had an idea…but no idea where to start. Our core insight was based around a simple truth: a great idea is nothing unless it’s realized. But you often need help to make your entrepreneurial dream a reality.

To highlight the power of the platform, “Turn nothing into something” aimed to show Fiverr freelancers bringing nothing to life. Literally. If Fiverr could help make something out of nothing, imagine what they could do to help move your dream forward.  Unbranded teaser content promoting the launch of ‘nothing’ came first. A fully integrated brand campaign followed, with acquisition videos showcasing different Fiverr freelancer skill sets. The global campaign launched with over 50 unique assets in four languages; including film, social, podcast, influencers, out-of-home and experiential. Nothing had become something.